Marketing Operations đŸ›’customer segmentation with Machine Learning.
Customer success is an essential component of a valuable organization. This machine learning model utilizes KMeans unsupervised algorithm to determine the various customer groups with the help of existing customer data. Based on that, customers can be provided with discounts, offers, promo codes etc.
Link to notebook on github 
At the end of the exercise it revealed about 3 -4 different types of customers based on the selected features.
with PCA , dimensional reduction
with TSNE, dimensional reduction
